Education Center

The Seven Four Story
The Seven Four Story
Why Seven Four Brand? It’s really quite simple. Back in 2022, when Seven Four was still an apparel brand, I was searching for a patriotic name I could build around.... Read more...
Appendix Carry vs. Strongside: What Works Best?
Appendix Carry vs. Strongside: What Works Best?
More Americans than ever are stepping up to exercise their Second Amendment rights—and women now make up the largest group of first-time firearm buyers. Whether you’re a mom protecting her... Read more...
Introducing Our Core 5: The Handgun Brands We Build Holsters Around
Introducing Our Core 5: The Handgun Brands We Build Holsters Around
Our Core 5: Focused on What Matters Most At our shop, we don’t try to be everything to everyone. Instead, we’ve built our holster lineup around what we call the... Read more...
Buying Your First Handgun: A Field Guide for First-Time Buyers
Buying Your First Handgun: A Field Guide for First-Time Buyers
Hello, I’m Coleman Owenby, founder of Seven Four Brand. As an avid gun enthusiast who spent years helping customers make their very first handgun purchase at retail shops and ranges,... Read more...
The Provider’s Manifesto: Embracing Your Role as Protector
The Provider’s Manifesto: Embracing Your Role as Protector
My Fellow Men, brothers, husbands, dads, grand dads, providers, and pillars of your homes—listen up. You’ve built your life on hard work, showing up every day to put food on... Read more...
The Death of "Tacticool": Why Your Gear Should Look Like Your Life
The Death of "Tacticool": Why Your Gear Should Look Like Your Life
For the last two decades, the concealed carry industry has been obsessed with one look: "Tactical." It’s a world of desert tan, oversized cargo pants, and gear designed for a... Read more...
The Seven Four Standard: More Than a Holster Company. A Commitment.
The Seven Four Standard: More Than a Holster Company. A Commitment.
Most companies in this industry are content to ship a product and disappear. They want your transaction, but they don’t care about your transformation.At the Seven Four Brand we operate... Read more...