In a crowded holster industry with hundreds of Kydex makers—many of whom do excellent work—we chose a different path.
When I started building holsters, the goal was never just another functional piece of gear. It was to build a company around products that get people talking. Early on, a lot of the work was education: the do’s and don’ts of carry, why responsible firearm ownership matters, and how everyday Americans can protect what they love without turning it into a tactical lifestyle.
Then it clicked.
People love products that reflect who they are. Look at phone cases. It’s almost strange these days to see a phone without one. Even in a professional office, someone is rocking their favorite sports team, hunting brand, American flag, or personal design. That case spends most of its time in a pocket—just like an EDC holster. The same goes for wallets. People personalize the things they carry every day because those items become an extension of their personality.
A holster is no different.
We take customers’ ideas, likes, interests, and favorite things and turn them into a custom design. What starts as a tool becomes a piece of art that still does its job flawlessly. Retention, comfort, draw consistency, and reliability stay non-negotiable. The personalization is the extra layer that makes it yours.
That’s why we do it.
We want people to talk about their setup. We want them to show it off. And we want those conversations to stay positive about the Second Amendment—centered on everyday providers, families, and responsible citizens rather than intimidation or cosplay.
If you’re interested in a custom-designed holster, send us an email. We’ll work with you to turn your idea into something you’re proud to carry every day.
Coleman Owenby
Owner/Founder
Seven Four Brand
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